Promotional VS Transactional SMS

Promotional VS Transactional SMS
11 June 2024

Promotional VS Transactional SMS

Understanding Promotional and Transactional SMS: A Guide for Businesses


In the area of SMS marketing, two basic types of messages play an important role in communicating with customers: promotional SMS and transactional SMS. Both perform separate functions and provide significant advantages for firms seeking to communicate with their target audience in a direct and effective manner. Let s look at what promotional and transactional SMS are, how they benefit organizations, how they differ, best practices for usage, and when to launch transactional SMS campaigns:


Promotional SMS:


What is Promotional SMS?

Promotional SMS are messages sent by businesses to promote their products, services, offers, or events to a wide audience. These messages are proactive marketing communications designed to drive sales, increase brand awareness, and foster customer engagement.

How it Helps in Business:

Promotional SMS help businesses:

  • Use marketing communications to reach a large audience.
  • Increase sales and revenue via promotional offers and incentives.
  • Improve brand presence and awareness.
  • Promote consumer involvement and loyalty.
  • Generate leads and conversions.

Differences from Transactional SMS:

  • Promotional SMS differ from transactional SMS in:
  • Purpose: Promotional SMS promote items or services, whereas transactional SMS give transaction-related information.
  • Promotional SMS feature marketing content such as offers or promotions, whereas transactional SMS contain transactional information such as order confirmations or delivery status updates.
  • Promotional SMS are sent to a large number of people at once, whereas transactional SMS are delivered in response to specific client actions or transaction.

Best Practices for Usage:

To use promotional SMS effectively:

  • Obtain specific consent from the receivers.
  • Personalize communications to boost their relevancy and engagement.
  • Keep your messaging succinct, appealing, and focused on providing value.
  • Include explicit calls to action to encourage recipients to take action.
  • Monitor campaign performance indicators and make data-driven improvements.

Transactional SMS:

What is Transactional SMS?

Transactional SMS are messages sent by businesses to provide customers with timely updates, notifications, or confirmations related to their interactions with the business. These messages are triggered by specific customer actions or transactions.

How it Helps in Business:

Transactional SMS help businesses:

  • Provide customers with critical information in real time.
  • Improve the client experience by facilitating easy interactions.
  • Increase confidence and dependability by providing regular updates and confirmations.
  • Proactively connecting with consumers can help reduce customer queries and support requests.

Best Practices for Usage:

To use transactional SMS effectively:

  • Ensure that transactional messages are delivered promptly and accurately.
  • Include important information like order details or appointment reminders.
  • Personalize messaging wherever feasible to improve the overall customer experience.
  • Monitor delivery rates and verify that messages are delivered reliably to recipients.

When to run Transactional SMS campaigns


  • Order Confirmations: Send transactional SMS to customers immediately after they place an order to confirm the purchase and provide details such as the order number, items purchased, and expected delivery date.
  • Delivery Updates: Give customers real-time updates on the status of their delivery, including tracking information and projected arrival times.
  • Appointment Reminders: Send transactional SMS reminders to clients prior to planned appointments, consultations, or service visits to reduce no-shows and ensure efficient scheduling.
  • Account Notifications: Notify clients about essential account updates including password resets, account activations, and account balance notifications.
  • Payment Confirmations: Use transactional SMS to confirm successful payments, subscription renewals, or billing transactions, giving clients peace of mind and certainty.
  • Verification Codes: Send one-time verification codes by transactional SMS for account login, password resets, or two-factor authentication.
  • Service Alerts: Notify customers of any service disruptions, maintenance updates, or emergency notifications that may affect their experience or use of your products or services.


When to run promotional SMS campaigns:

  • Seasonal Promotions: Run promotional SMS campaigns throughout peak shopping seasons or holidays, such as Black Friday, Cyber Monday, Christmas, or Valentine s Day.Product launches involve introducing new products or services to your target audience using promotional SMS campaigns, which generates excitement and drives initial sales.
  • Special deals and Discounts: Use limited-time deals, discounts, or promotions to incentivise purchases and increase consumer engagement. Send SMS texts including unique coupon codes or flash sales to generate a sense of urgency.
  • Event Announcements: Use promotional SMS to announce forthcoming events, discounts, or promotions sponsored by your company, promoting attendance and involvement from your target demographic.
  • Customer Loyalty Programs: Using promotional SMS campaigns, reward loyal customers with exclusive offers, discounts, or awards, thereby increasing customer retention and satisfaction.
  • Abandoned Cart Reminders: Send promotional SMS to customers who have left things in their shopping cart and encourage them to complete their purchase with incentives like discounts or free shipping.
  • Re-Engagement Campaigns: Offer special incentives or promotions to re-engage dormant or inactive customers, encouraging them to return and make a purchase via SMS.
  • Feedback and Surveys: Use promotional SMS campaigns to solicit feedback from customers, offering incentives like as discounts or rewards in exchange for survey completion or review submission.